August 16, 2011:Atlantic uses PeerIndex to find Ed Sheeran’s superfans

Atlantic Records has launched an interesting campaign with PeerIndex, the company that ranks social media users based on their authority around specific topics. The campaign is based around Ed Sheeran, whose new album is released on 12 September in the UK. Fans are being offered the chance to attend a studio gig where Sheeran will play the album in full, but only those with a good enough PeerIndex rating can apply for tickets.

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