September 21, 2011:Pandora sets its sights on Chinese expansion

Personal radio service Pandora is hiring a senior-level executive to lead its business in China, according to the local Sina Tech news site. It reports that the company has been working on a shortlist of a few key candidates, but that there is no time-frame yet in place for the launch of Pandora there. “To operate in China, Pandora will of course need the requisite operating licenses, before it even goes about signing licensing deals,” points out Penn-Olson, which translated the original Chinese-language article. “One option is for the US firm to work with a Chinese partner. Also critically important, if Pandora decides to make this a paid-for service, is choosing a popular and easy payment method – a failure which has severely limited Apple’s iTunes music store in China.” Source: Penn-Olson

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