It’s been a slow start for the Google TV software, which launched last year with the aim of shaking up the digital TV world. Logitech was the first company to make a Google TV-powered set-top box, the Revue, which went on sale before the end of 2010. Was it successful? CEO Guerrino De Luca has told analysts that the device was “a mistake of implementation of a gigantic nature”, and that there are “no plans to introduce another box to replace Revue”. He went on to say that Logitech “executed a full scale launch with a beta product and it cost us dearly”, with that mistake – as well as problems for the company in the EMEA territories – cost Logitech “well over $100M in operating profits”. Ouch. This doesn’t seem to have put consumer technology firm LG off: Business Week reports that it will unveil a television with Google TV built in at the CES show in January. As the second biggest TV maker, it would be a vote of confidence in the platform.
