Now the idea is getting an appy update for 2012. HMV has launched a free iPhone app called HMV Listening Post, which offers similar preview features.
“Listen to music previews by taking a photo of a CD cover or searching for an artist. The hmv listening post recognises albums from a photo or search and enables you to listen to preview clips from the track listing,” explains its listing.
We’ve been playing with the app this morning: the samples are streams, but the app doesn’t tie into Apple’s iTunes store. Instead, a ‘Buy CD’ button takes you (via the Safari browser) to the HMV.com mobile store.
So, to reiterate: take a photo of a CD cover, in order to buy the CD from a website. Hmm.