This is a developing story – we’re awaiting to see which other services have it – but Mylo Xyloto is now available to stream on Spotify. It went live at some point this morning, although no official announcement has yet been made. Update: we7 has confirmed to Music Ally that the album is available to its subscribers, and will be searchable by its radio users tomorrow. MOG and WiMP also have the album available.
The album received heavy promotion on Apple’s iTunes Store when released last year, but the band’s management decided to keep it off streaming services. In January, manager Dave Holmes told Business Week that “I am very concerned, Spotify competes with download stores.”
However, he also said at the time that the album would follow its predecessors onto Spotify eventually – Coldplay’s back catalogue has always been available on the service. Mylo Xyloto is available to stream for both free and premium Spotify users, too.
Spotify has been at the centre of a fierce music industry debate about the value of streaming services, and whether they cannibalise download sales. In recent weeks, it has received public statements of support from Universal Music Group, Sony Music and Warner Music Group (who all have a stake in the service, of course).
With Mylo Xyloto now live – and Bob Dylan’s back catalogue re-added earlier this week – attention will turn to other holdouts like the latest albums from Adele and the Black Keys, to see if they also bring their download-only windows to a close.