Shazam is going to have a high-profile TV presence during this Sunday’s Super Bowl in the US, with nearly half of the brands who’ve booked ads during the match making them Shazam-enabled. The likes of Best Buy, Toyota, Cars.com, Pepsi and Teleflora will be offering content and competitions to people who tag their ads using Shazam’s app. Meanwhile, if they tag the songs played during the half-time show, they’ll get “exclusive content and experience” from the Interscope artists who are performing. During the game, Shazam tags will bring up stats, polls and links to buy merchandise, too. “As the leader in `second-screen’ interactive TV experiences, we’re proud that Shazam is woven into the entire broadcast so that people can discover more about the game, the halftime show and the must-see ads – all on their smartphones or tablets,” says CEO Andrew Fisher.
