If YouTube isn’t a business model for OK Go, then what is? They don’t sell many records, after all. But manager Jamie Kitman told the SF MusicTech Summit that in terms of direct revenues, YouTube isn’t making a lot of money for the band either. “I would say that ‘trickle’ is the operative word, in terms of revenue we receive from places like YouTube and VEVO,” said Pitman, according to Digital Music News. “But the YouTube revenue is so small based on how many streams we’ve done that I would say that it’s not a business model, it’s like finding change on the street.” Hence OK Go focusing on bagging cash from brands to sponsor its videos. Pitman’s subsequent comments about OK Go not getting money from its old label EMI for Vevo plays attracted a comment from the latter’s CEO Rio Caraeff. “What happens between an artist and their label or distributor in their contractual relationship are simply not something that we are party to and every artist’s deal is different.”