Aspiro has announced that its WiMP subscription music service will make its debut in Germany early in the second quarter of this year. It’s been beta-testing WiMP there since December 2011 among music industry folk, while hiring a team to provide localised editorial content around its music catalogue. According to Aspiro, 90% of these beta users said they were happy or very happy to use WiMP. What the company hasn’t announced is any details on whether it will have a partner in Germany along the lines of other markets, where it has signed distribution deals with ISPs and telcos. Aspiro does add that besides Germany, it plans to take WiMP to Holland, two more European countries and at least one country outside Europe in 2012. WiMP will follow Rdio and Spotify into Germany, competing with local service Simfy.
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