Coca-Cola has been working with Mark Ronson on a music-focused campaign for this summer’s Olympic Games - we liveblogged his appearance at Midem with Coke exec Wendy Clark. Now there’s an app for that called Coca-Cola Olympic Games My Beat Maker, which was quietly released for iPhone on Friday. “My Beat Maker uses amazing technology to detect the movements of your phone and transform them into music so you can make your own beats,” explains its App Store listing. “Bust out your own loops and beats based on the official Coca-Cola anthem for the London 2012 Olympic Games, Mark Ronson featuring Katy B’s Anywhere in the World, just from the motion of your phone.” Users can then share their creations to Coca-Cola’s community and Facebook. It doesn’t say who the developer was, although the motion-making-music angle reminds us of RjDj.
Coca-Cola launches Olympic Games My Beat Maker iPhone app
April 23rd, 2012 by Music Ally