Another busy day for Spotify, as the streaming service launched in Australia and New Zealand, while tying up a partnership with Danish telco Telia. The move Down Under has been tipped for months, and sees all three Spotify tiers – Free, Unlimited and Premium – as well as its apps platform launching there. Australasia is shaping up to be a fiercely competitive market this year for streaming music, though, with Rdio and Deezer launching there earlier in 2012. The Telia partnership is just as significant for what it shows about Spotify’s future, though. The Danish telco will be including Spotify Premium for free in all its mobile tariffs for six weeks, after which it will be combined with various packages. In Denmark, the pair will go head to head with telco Telenor’s partnership with Aspiro and its WiMP subscription service. Bundling Spotify into mobile tariffs certainly has more potential than the (so far) marketing-only partnership the company has with Virgin Media in the UK.
Spotify goes live Down Under and bags Telia Danish deal
May 22nd, 2012 by Music Ally