Despite hysterical claims that pop act One Direction “broke America” through social media alone (a guileful news hook that crumples under scrutiny given the amount of money thrown at their non-digital marketing and the fact they are signed to the second largest record label in the world), they have been deft users of platforms like Facebook, Twitter and Tumblr.

The full article is available to our subscribers only.
If you're a subscriber, you can login here

You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)