Kickstarter may seize most of the crowdfunding headlines in 2012, but there are rivals out there. Indiegogo has just announced a $15m funding round (yes, from VCs rather than its users) which represents a big step up from the $1.5m of seed capital it raised last year. So how is Indiegogo differentiating itself from Kickstarter? Its global focus is a big piece in the puzzle, with the company claiming that 100k projects from more than 196 projects have sought funding using Indiegogo. “We’re completely open to any idea, any campaign, and any idea in the world without any judgement,” CEO Slavia Rubin tells TechCrunch. It’s an interesting time for crowdfunding: the more projects there are on a platform, the more backers/pledgers it attracts – with evidence showing that a number go on to fund more projects. That said, a swelling crowd of crowdfundees means more competition for those dollars (or Euros, or pounds…), so music artists and other creatives may have an incentive to consider Indiegogo and other sites as an alternative to Kickstarter.
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