Not content with launching an impressive iOS app earlier this month, reformed Britpop band Blur now have their own Spotify app too. It launched today within the streaming music service’s desktop client, and is part of label EMI’s campaign around the band’s 21-year anniversary.
The app includes biographies of the four band members; a discography of their seven studio albums plus their Best Of compilation; a playlists section to help fans build their own Blur playlists and discover those of others; and setlists from gigs throughout their career – all with links to tracks on Spotify.
“Older fans will rediscover and enjoy their favourite Blur music and moments, while a new generation of fans will see the full extent of their influence on modern British music and culture,” says Spotify’s head of label relations Will Hope, in a statement.
It’s the most high-profile example yet of Spotify working with a specific artist – albeit through their label – to make an app. The company has faced criticism over the amount of money artists are making from streams of their music, but is trying to build more bridges with musicians and show them how streaming can pay off.
As part of the deal, Spotify is hosting a photography exhibition in East London of 70 shots taken of Blur down the years. Now, if they could just badger the band to get the original recorded version of Popscene onto Spotify…