Twitter-commerce startup Chirpify has signed up another big name from the music world: Green Day. The band have become the first major-label act to use the service to sell music direct to fans via their Twitter feed.
The band followed their performance at MTV’s VMAs last week with this tweet: “#VMA special! Love the new song? Get it now + all 3 new GD albums, deal ends tmrw Reply “buy” for $29.99 via @Chirpify”.
Fans who signed up for Chirpify and connected it to their PayPal accounts could make the purchase.
Handily, the public nature of the transaction means it can be tracked: a Twitter search for “@GreenDay buy” reveals that 126 people took advantage on 7 September when the deal was tweeted, and another six the next day.
So just under $4k in gross revenues IF all those people had Chirpify accounts, from a Twitter following of 2m.



RT @MusicAlly: Green Day made $4k from post-VMAs Chirpify D2C offer: http://t.co/TXjIhrC5 cc @chirpify
#fail. awful conversion rate. 4k for green day! that’s like a drop in the bucket.