October 17, 2012:Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity has, however, taken the shine off them a little. With everyone from underground acts to superstars doing them, can such competitions retain not just their relevance but also their vim?

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