Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity has, however, taken the shine off them a little. With everyone from underground acts to superstars doing them, can such competitions retain not just their relevance but also their vim?

The full archive of Music Ally Reports is available to full subscribers (trial subscribers can download the most recent Sandbox & Insight Reports)

You can upgrade here (where there are options for monthly, twice-yearly and annual subscriptions)