Yesterday a post from Richard Metzger over on his excellent Dangerous Minds website started going viral. Entitled “FACEBOOK: I WANT MY FRIENDS BACK”, it ranted about a much-covered topic, namely Facebook charging to promote posts and ensure that they are seen in news feeds. Rather than repeat the article here, I’d recommend that you take a moment to read it before returning here.
To me, this post is way, WAY off in quite a few ways. Firstly, I just don’t get the expectation that every post would be seen by every fan, every time. As lovely a principle as that is on paper, the reality is that any social network, as it scales, just won’t be able to manage that. If it did, your news feed would be in meltdown. Secondly, presuming that every post deserves to be seen is misunderstanding how social works. Every post is not a knockout; some are incredibly viral, others are, not to put too fine a point on it, dull. Hence, taking a selective approach to what is seen is actually more refined; it is reflecting the way we interact in real life.