The latest independent label to launch its own subscription service for fans is OWSLA, whose co-founder is EDM star Skrillex. The service is called The Nest and will cost fans $12 a month.
For that, they’ll get “access to EVERY OWSLA release in MP3+WAV 24 hours before anyone else, plus FREE weekly Nest exclusives that won’t be available to ANYONE including goodies like VIP edits, DJ sets, sound kits, priority access to shows, and way more”.
“The Nest is another chance for us to get music out to the fans quicker and easier,” says Skrillex in a statement, with label manager Blaise DeAngelo promising brand new tracks on a regular basis. “Normally we’d give these tracks to key DJs a week before release, but these are so exclusive, literally the only way you can get them first is through The Nest.”
OWSLA is working with Drip.fm on the service, following in the footsteps of fellow independent label Domino and several others. It’s an important trend: rather than charging for individual tracks or content, the idea of a subscription for exclusivity and early access. Domino’s launched in June, and had signed up nearly 1,000 people paying $9.99 a month by August.