Berg Insight reckons that by 2017, mobile will account for 15.5% of total digital advertising spending, and 4.4% of ALL ad spending. Berg Insight is predicting €3.8bn of global mobile advertising (excluding tablets) spend in 2011 rising to €19.7bn in 2017, although it admits the sector is still under appreciated by brands.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: We Are Giant

With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…

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