Twitter has made its latest acquisition: social TV analytics company Bluefin Labs. Although the deal is focused on TV rather than music, what it signifies about Twitter’s desire to provide data as well as a platform for the entertainment industries is interesting. The goal: “Product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.” The deal comes days after Twitter reported 24.1m Super Bowl-related tweets during this year’s American football showpiece. On a related note, Billboard noticed a second-screen effect for Beyoncé after her half-time show. It seems people weren’t just putting a tweet on it (sorry), they were buying it – with her digital album sales up 230%, with Destiny’s Child’s spiking by more than 600%. Admittedly, this was as much about discounts on big digital stores to tie in with the Super Bowl.
Twitter buys social TV analytics firm Bluefin Labs
February 6th, 2013 by Music Ally