07 02 13

What cannibalisation? iTunes music downloads are accelerating…

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You’ve hopefully already seen yesterday’s story on Apple announcing the iTunes Store’s 25bn music-downloads milestone. So what more can we learn from it? One is that iTunes music sales are accelerating, despite the ongoing debate about whether streaming services cannibalise them.
Apple announced that iTunes had passed 15bn music downloads in June 2011, before revealing the 20bn milestone 15 months later in September 2012. A mere four months later, we’re at 25bn.

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Stuart Dredge
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