YouTube mania ultimately turned PSY’s Gangnam Style into a bona-fide chart hit in the US, based on sales. In 2013, though, viral videos will have an even more direct impact on Billboard’s Hot 100 singles chart.
The industry magazine announced yesterday that from this week, YouTube streams will be factored into the Hot 100, alongside physical and digital sales, radio airplay and on-demand streaming.
The first beneficiary? Harlem Shake, of course. Baauer’s soundtrack to helmet-clad meme-buffoonery is sitting proudly atop this week’s Hot 100 chart thanks in large part to 103m streams of the song in the last seven days.