Last August, Google announced that it would start downgrading sites in its search rankings if they received lots of valid copyright removal notices. Now music industry body the RIAA says the tech giant hasn’t delivered on its promise.
At the time, Google’s SVP of engineering Amit Singhal said that “sites with high numbers of removal notices may appear lower in our results”. The announcement was the cue for industry bodies to significantly increase the number of takedown requests they were sending to Google.
The RIAA says it’s been monitoring the results, and it’s not happy. “Six months later, we have found no evidence that Google’s policy has had a demonstrable impact on demoting sites with large amounts of piracy. These sites consistently appear at the top of Google’s search results for popular songs or artists,” it says in a statement.