Once upon a time, startups had a hard time even getting a meeting with major labels, let alone striking any kind of deal. Nowadays, labels are all aware of the need to open their doors wide to new ideas from fledgling technology companies.
Tonight saw the second EMI Innovation Challenge event, organised by Music Ally and EMI, and held at the label’s offices in London. Eight startups pitched their technology and business models in front of an industry audience, trying to impress the crowd, but also five judges.
The startups: 45sound, BuddyBounce, Joytunes, Makelight Interactive, Musemantik, Six3, Spins.fm and Weezic.