07 03 13

Why do we assume Google would be good at selling paid music subscriptions?

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Google will launch at least one, and possibly two subscription-based streaming music services this year. The rumours – Financial Times, Fortune and Billboard most recently, if you’re catching up – make that pretty clear. But will these services be successful?

Some music rightsholders certainly hope so. Warner Music Group has reportedly licensed both already, while Universal Music Group’s Francis Keeling has spoken openly about the potential.

“Google, with its hundreds of millions of users through search, and YouTube with more than 800 million users, arguably is the biggest funnel we can have,” he told journalists in February at the launch of the IFPI’s annual Digital Music report.

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Stuart Dredge
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