18 03 13

A few reasons why ‘mobile-first’ is a buzz-phrase for the music biz

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“Mobile-first” has been a phrase worth dropping in startup and investor circles for some time now – a blog post titled Mobile First Web Second by Union Square Ventures’ Fred Wilson in September 2010 being the first time Music Ally came across it.

In 2013, it’s a big buzz-phrase for the music industry too: rightsholders and digital services alike. Initially wary of inflating expectations based on hype – as had happened with the first mobile (ringtones) boom – the music world is now genuinely excited about the implications of booming smartphone sales and app downloads.

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Stuart Dredge
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