Analysis

Music Dealers: ‘Brands are picking up the pieces of the music industry’


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You’d be surprised at how many Russian songs there are about cheating lovers. There are hundreds in the database of Music Dealers, for example, and that’s a tightly-curated catalogue of tracks for use in advertising, TV shows, films and games.

I discovered the glut of unfaithfulness music during a demonstration of version 3.0 of the company’s Discovery Tool, which is used by the likes of MTV, Sony Pictures and Coca-Cola to source music for their content and campaigns, with detailed filters to sort through material from more than 20k artists around the world looking for sync deals.

Stuart Dredge

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