Music Dealers: ‘Brands are picking up the pieces of the music industry’


You’d be surprised at how many Russian songs there are about cheating lovers. There are hundreds in the database of Music Dealers, for example, and that’s a tightly-curated catalogue of tracks for use in advertising, TV shows, films and games.

I discovered the glut of unfaithfulness music during a demonstration of version 3.0 of the company’s Discovery Tool, which is used by the likes of MTV, Sony Pictures and Coca-Cola to source music for their content and campaigns, with detailed filters to sort through material from more than 20k artists around the world looking for sync deals.

Stuart Dredge

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