We’re pretty excited about Spotify’s latest update in which we can see how many times a track has been streamed worldwide. Only last week we called for a wider understanding of streaming numbers in our Sandbox lead (issue 84) as the requirement for increased transparency from streaming services has been evident for some time.
The Spotify update shows individual track streams for an artist’s top 10 tracks. Although the count represents the all-time cumulative number of streams, they are ranked by popularity over a recent period.
So, for kicks, we looked at the top 10 tracks from the Spotify Top List for all Spotify territories, and then compared the number of streams the track has received on YouTube.
Below are the results in order.
1.Daft Punk ‘Get Lucky’
22.5m Spotify streams/ 25m YouTube views
2.Macklemore and Lewis ‘Can’t Hold Us’
55m Spotify streams/ 29m YouTube views
3.Macklemore and Lewis ‘Thrift Shop’
103m Spotify streams/ 304m YouTube views
4.P!NK ‘Just Give Me a Reason’
40m Spotify streams/ 106m YouTube views
5.Will.I.Am ‘#That Power’
14m Spotify streams/ 25m YouTube views (Scream and Shout is his biggest track 76m Spotify streams)
6.Bruno Mars ‘When I was Your Man’
37m Spotify streams/ 74m YouTube views (5 tracks with over 25m Spotify streams)
7.Calvin Harris ‘I Need Your Love’
18m Spotify streams/ 17m YouTube views (6 tracks with over 15m Spotify streams)
8.Justin Timberlake ‘Mirrors’
32m Spotify streams/43m YouTube views (Cry me a river has 10m Spotify streams)
9m Spotify streams/330m YouTube views (Gangnam Style has 82m Spotify streams)
10.Pitbull ‘Feel This Moment’
30.5m Spotify streams/47m YouTube streams ( 6 tracks over 14m Spotify streams)
What’s remarkable here is that Spotify holds its own with tracks that have been released in the past four weeks: Get Lucky, Can’t Hold Us and I Need Your Love are all either very close or exceed the amount of streams on YouTube. Take into consideration that Spotify currently has over 24m monthly active users compared to YouTube’s 1bn monthly actives users, the statistics are even more startling.