28 05 13

Live: Google, David Lowery and the BPI talk ad-funded piracy


Access our full reports archive - hundreds of reports available to download

The topic of ad-funded piracy has been increasingly prominent in recent months, with musician David Lowery, Beggars Group founder Martin Mills, music industry body the BPI and the University of Southern California’s Annenberg Innovation Lab (among others) questioning why so many big brands’ ads appear on sites that are engaged in piracy.
Tonight, Lowery and BPI boss Geoff Taylor took part in a MusicTank debate at the University of Westminster in London addressing this very subject – Follow the Money: Can The Business of Ad-Funded Piracy Be Throttled? – on a heavyweight panel that promised plenty of sparks.

The full article is available to our subscribers only.
If you're a subscriber, you can login here

You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)

Stuart Dredge
READ MORE: Analysis News
2 responses
  • FarePlay says:

    I do believe that one of the best ways to impact online piracy is by going after the advertisers and ad services that support them. The trick is, and the problem all along, has been depending on courts and the legal system to obtain rulings on these infringing sites. Dealing with “alleged” criminals working in foreign countries is a long process, allowing these entities to continue to operate for years on appeal or by simply moving to another country. Meanwhile billions of dollars in lost revenue continues to devastate content creators.

    The only way to effectively address the problem is to create independent review panels that develop lists of “undesireable” sites based on takedown notices. Until the courts rule, you cannot accuse them of illegal activity. Will a few legitimate sites end up on the list? Yes, so some form of speedy review process needs to be put in place.

    But I believe, what James Barton adds to this conversation is key; transforming the way fans think about artists and their work.

    “…. the voice that is missing is the voice of the fan, and the voice of the artist… The big next process is educating fans as to why they need to pay….”

    “For over a decade, artists have struggled to find their voice and their power in a digital world that has tolerated online piracy and a tech industry that has shown little regard or compensation for artists and their work. For too long outsiders have been deciding the destiny of artists’ work for their own personal gain.

    Empowering and inspiring artists to become evangelists for their lives and careers.

    I believe that when artists step forward and share personal stories about a digital revolution that has marginalized the value of their work and made it nearly impossible to earn a living, only then will the audience begin to understand the importance of their support. A reasonable request, given the inspiration and joy that artists bring to peoples lives and the hypocrisy of singling out artists as unworthy of our support.

    After all, artists are only asking the audience and technology to hold up their end of the bargain; give something back of equal value in exchange for an artist’s work.”

    One Night, One Voice, One Message. Will Buckley, Founder / President FarePlay


  • I’ve been documenting Google’s role in ad sponsored piracy since our film was released in 2010 on a blog: http://popuppirates.com/

    Google’s support of (and profiting from) online piracy also extends well beyond their ad networks. Their web platform Blogger offers pirates ’round the world a convenient platform from which to disseminate their illegal content and make money by doing so. Google also benefits financially from this setup: http://voxindie.org/google-piracy-profits

    More on Blogspot as a “bridge” to piracy here: http://voxindie.org/blogger-bridge-to-piracy

Leave a Reply

(All fields required)