05 06 13

2013 Edelman Entertainment survey sheds light on consumers

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Edelman has published its annual Global Entertainment Survey, grilling 6,500 people across eight countries – the US, UK, India, Brazil, China, Germany, Turkey and South Korea – about their entertainment usage.
Its television findings may grab more attention than music, but some of the trends are still interesting to think about for the music industry.

Examples? People’s desire for more “immersive and interactive experiences” – bingeing on TV shows, but also looking for additional online content related to their entertainment, buying merchandise on their smartphone or tablet, and heading to social networks to “interact with talent from the entertainment I like”.

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Stuart Dredge
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