We all love Apple; their devices are amazing and they have changed the way we all think about and interact with the digital world. What they have achieved through creating a vibrant & successful music download market through iTunes is also to be hugely admired. However, is iTunes Radio really going to be a game-changer?
Streaming radio is not a new concept and, as expected, it’s an ad-funded model. Apple’s vast user-base will undoubtedly guarantee healthy traffic and as such the service will be an attractive proposition for advertisers, but will this create significant and sustainable revenue for rights holders and artists?