Google’s streaming music service, Google Play Music All Access, has gone live in nine European countries tonight: the UK, Austria, Belgium, France, Ireland, Italy, Luxembourg, Portugal and Spain.
As in the US, there’s no free tier to the service, which will cost £7.99 a month for early-bird subscribers, and £9.99 a month after 15 September. All Access will be duking it out with Spotify, Deezer, Rdio, Xbox Music, Sony’s Music Unlimited and other on-demand services in an increasingly-crowded streaming music market.
“With today’s launch, Google Play moves one step closer to your ultimate digital entertainment destination, where you can find, enjoy and share your favourite apps, games, books, movies, magazines, TV shows and music on your Android phone or tablet,” says Paul Joyce, product manager for Google Play Music.
All Access launched in the US in May, before rolling out to Australia and New Zealand in July. Today’s launches mark its debut in Europe.
Google hasn’t published any figures for the service’s existing markets, but a recent Billboard story suggested it had signed up between 250,000 and 500,000 people in the US – albeit for its 30-day free trial, with no indication of conversion rates to paying subscribers.
That same story claimed that Google was in talks with US mobile operator Verizon Wireless over a possible bundling deal for All Access. That model may also appeal in the UK, where rival service Spotify has just inked a partnership with Vodafone that will enable 4G customers to bundle Spotify Premium into their monthly tariffs.