Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to work with. We also consider the ubiquity of free downloads and how this could bring growing problems.

The full archive of Music Ally Reports is available to full subscribers (trial subscribers can download the most recent Sandbox & Insight Reports)

You can upgrade here (where there are options for monthly, twice-yearly and annual subscriptions)