August 16, 2013:V Festival Digital Programme app slaps ‘forbidden’ copying

screen568x568As festival apps get more popular, what happens to the traditional practice of charging people £5 or even £10 for a programme or lanyard to find out who’s playing when on which stage?

In the case of the V Festival Digital Programme, released yesterday ahead of the UK event this weekend, the app appears to be trying to shore up the lanyard business.

It can only be used by people who have bought the printed programme then turned it on using a QR code or activation code. “WARNING: The copying of content from the Digital Programme is forbidden. Any attempt to do so will lock you out of the programme permanently,” explains a stern message in its App Store listing.

Useful as the ability to check regularly-updated on-stage times and build a personalised schedule is, the app’s attitude towards its users could do with a tweak.


Music Ally
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