06 09 13

Shazam hits 10bn tags with TV business growing rapidly

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Mobile app Shazam announced its latest milestone yesterday: 10bn tags. Lady Gaga’s ‘Applause’ got the nod as the 10 billionth tag on the service, which launched in 2002 as a way for people to identify songs playing in the real world using their mobile phones.

Shazam also said yesterday that it’s now processing 100m tags a week, up 150% on this time last year, while reminding us that its 70m active users currently buy more than $300m of digital music a year through the app – around 10% of all downloads.

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Stuart Dredge
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