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Paul McCartney launches free stickers for his 3.1m Line followers

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Sir Paul McCartney launched a profile on mobile social networking app Line two weeks ago, and had signed up 270k fans by 25 October. Four days later, that’s increased to 3.1m.

That’s the power of an app with 260m registered users for you. Now McCartney is rewarding his fans on Line by releasing a set of free digital stickers that can be used within the app’s messaging feature.

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Stuart Dredge
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