Analysis

Live from Music 4.5: Nielsen, UMG, She Makes War and more (#m4pt5)


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Today’s Music 4.5 conference in London is subtitled ‘The Rise of Video’, with a focus on how YouTube, Vevo and other platforms are driving music videos in 2013, rather than traditional TV.

The first session included a presentation by YouTube’s Candice Morrissey that we’ve published separately, but also a range of other speakers: Radar CEO Caroline Bottomley; former Nielsen Music MD Jean Littolff; Universal Music Group’s curation and new product development manager Justin Barker; musician Laura Kidd (aka She Makes War); The Orchard founder Scott Cohen; and strategic agency Face’s chief innovation officer Francesco D’Orazio.

Stuart Dredge

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