Pandora attracted 76.2m listeners in December despite iTunes Radio


Stop us if you’ve heard this one before: iTunes Radio isn’t a Pandora-killer yet. The latter company announced its December 2013 audience metrics yesterday, revealing that in the final month of the year it attracted 76.2m active listeners, up from 72.4m in November, and 70.9m the month before that.

Pandora recorded 1.58bn listening hours in December, up from 1.49bn in November, claiming an 8.6% share of total US radio listening in December. Cue a 14% rise in Pandora’s share price at the end of a year in which every pre-launch iTunes Radio rumour seemed to make the stock wobble.

Stuart Dredge

Read More: Analysis News
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