Over recent weeks, more than 200 artists have been selling merchandise through their Spotify profiles, after the streaming music service announced a partnership with D2C firm Topspin to launch the new feature.
Now it’s being opened up to everyone. From today, any artist can start selling merchandise on Spotify, from t-shirts and posters through to vinyl and deluxe box-sets.
Spotify is using Topspin’s ArtistLink tool, which means artists don’t have to use that company’s own stores to sell: instead they link it to whatever D2C store they’re already using. Spotify is also keen to stress that neither Spotify nor Topspin will be taking a cut of the revenues.