20 01 14

Report claims key to streaming music’s growth is cheaper subscriptions

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Is £9.99 a month too much to pay for a streaming music subscription service like Spotify or Deezer? A report published today by professional services firm Alvarez & Marsal (A&M) thinks it might be.

What’s more, it has some numbers to put its case, claiming that if the standard price of a streaming music subscription was dropped to £5 in the UK, 40% of free users would upgrade, compared to an average of 17% at the moment. The report suggests this would mean 2.4m more streaming music subscribers, generating up to £100m of additional revenues for the music industry every year in the UK alone.

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Stuart Dredge
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