Analysis

KORG Gadget: a £19.99 ‘mobile synth collection’ for iPad, with SoundCloud built in


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screen1024x1024 (13)Synthesizer firm KORG has been making apps for several years now, and receiving a warm reception from musicians on the App Store.

Now it’s trying something a bit more ambitious: a new iPad app called KORG Gadget, which retails for £19.99 on Apple’s store, but promises an “all-in-one music production studio… a collection of 15 different synthesizers and drum machines called ‘Gadgets’, which you can freely combine to produce powerful electronic music”.

The app is designed to be used with the iPad’s vertical orientation, with its sequencer on the top half of the screen, and the current sound-creation gadget on the bottom half.

There’s also a big social aspect, via a partnership with SoundCloud. The app ties into something called GadgetCloud, where people can share their songs with other users, as well as submitting them to KORG for consideration in its recommended-tracks lists.

It’s an interesting new spin on iPad electronic-music making, and one ripe for more updates with new gadgets in the months ahead, if it catches on with musicians. In fact, there’s potential for artist-branded gadgets to be released for the app, following KORG’s previous work on the Gorillaz edition of its iElectribe app.

Stuart Dredge

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