01 02 14

How can indie labels turn followers into fans in 2014? (#midem)

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Engagement. It’s a word we’ll be hearing again and again at the Midem music industry conference this week. And while it’s a too-easily-spouted buzzword, there’s something important here too.

As a musician, you can have x followers on Twitter or Likes on Facebook or even streams on Spotify, but what does that mean? Making those people fans in a way that involves properly connecting with them, rather than just trying to sell to them, is one of the most interesting challenges of the new music industry.

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Stuart Dredge
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