Engagement. It’s a word we’ll be hearing again and again at the Midem music industry conference this week. And while it’s a too-easily-spouted buzzword, there’s something important here too.
As a musician, you can have x followers on Twitter or Likes on Facebook or even streams on Spotify, but what does that mean? Making those people fans in a way that involves properly connecting with them, rather than just trying to sell to them, is one of the most interesting challenges of the new music industry.