Analysis

YouTube, BPI and INDMusic talk online music video strategies (#midem)


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YouTube is the biggest digital music service in the world, but how can musicians and the music industry make the most of it? A panel session at Midem today discussed the challenges and opportunities of music videos online: finding an audience and making decent (or, at least better) money from them.

The panel comprised Geoff Taylor, boss of the BPI and Brit Awards; Brandon Martinez, CEO of multi-channel network INDMusic; Tom Pickett, VP of YouTube content at Google; and Jordan Berliant, partner at The Collective Music Group.

Stuart Dredge

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