03 02 14

Facebook, The Orchard and Musicmetric talk big music data (#midem)

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Data. Data data data. And some more data. The music industry is flooded with data: sales, streams, views, Likes, tweets, shares, pins… But how to make sense of all this data to make a difference to the careers (not to mention the incomes) of musicians?

This afternoon saw a panel debate on Getting International with Big Data, moderated by Ken Hertz, senior partner at Hertz Lichtenstein & Young, and principal at memBrain. The panel featured Ime Archibong, who handles strategic partnerships at Facebook; Scott Cohen, VP international at The Orchard; Gregory Mead, CEO at Musicmetric; and Christophe Maignier, director of strategy and resources at Sacem.

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Stuart Dredge
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