YouTube starts advertising creators with TV ads, billboards and print campaigns


How to make YouTubers more popular among the masses? Forget digital: it’s all about traditional forms of advertising. At least, that’s one conclusion from YouTube’s new drive to advertise some of its stars on TV, in print and on billboards around the US.
“If you look at our top creators, they have a lot of subscribers; it’s all categories like entertainment, health and beauty, food, cooking, and yet I think a lot of times advertisers and users don’t know about these channels,” YouTube’s recently-appointed CEO (and Google veteran) Susan Wojcicki tells AdAge.

Stuart Dredge

Read More: Analysis News
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