“There was witch-hop, of course, and then mermaid. And I’ve created a brand new genre called churchstep…”
SoundCloud co-founder and CTO Eric Wahlforss – aka Forss in his musician guise – is whizzing Music Ally through his feed of tracks from friends and fellow artists on his company’s revamped iPhone app, which launches today. I’ve never heard of witch-hop, mermaid or churchstep, but Wahlforss, thankfully, is far too polite to comment on my panicked out-of-my-musical-depth facial expression.
Anyway, he’s got an app to show off.