If the rise of streaming – from Spotify and SoundCloud to YouTube – has been a breaking down of geographic barriers for music discovery, it’s also meant people looking for new songs and artists from around the world face an even bigger haystack than ever to sort through for gleaming needles. It’s a problem numerous companies are trying to help with, and the latest is music consultancy firm Record-play, albeit with a service more focused on businesses and brands than individual music fans. It has launched a website called MusicMap, pitched as a “global A&R network” tagging independent artists by their location. It has a team of scouts signing up music from various parts of the world: part discovery service and part licensing platform. Adidas and British Airways are already clients for both aspects, with the service currently covering cities including Barcelona, Berlin, London, Paris, Shanghai, Seoul and Sao Paulo.
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