Our cover feature picks apart what is happening in the recommendation space. A few years ago, this was something that was super-serving the early adopter community, but some recent moves – dominant players snapping up pioneers as well as the major labels investing in their own platforms and recalibrating their marketing accordingly – mean that the push into the mainstream is (finally) on.
In Beyond Music, we compress the key findings and arguments from last week’s Children’s Media Conference. While music was not at the forefront of the conference, the issues of in-app purchasing has a huge bearing on how freemium music services should be targeting the next generation of consumers.
Our country profile is Poland where physical still dominates (83% of the market) but is falling rapidly and digital is still at such an early stage that it has no hope, for now, of making up the shortfall. Even a major player like iTunes only came to Poland in 2011 and has not had such a huge impact, meaning the market has a lot of catching up to do. Streaming services are keenly eyeing the market, but cultural wariness around credit cards means they have a serious fight on their hands.
As you will see, the Music Ally Report has undergone a significant redesign (thanks to Ed Miller for his sterling work on that). The level of analysis and insight remains as high as ever but hopefully the new layout will make it much easier to navigate. Let us know your thoughts on the new look.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…