For all the excitement around personalised radio and on-demand streaming services, traditional radio remains one of the most powerful music discovery media. The latest data from British radio authority RAJAR is thus worth a look: it suggests that radio’s popularity has risen in the last year rather than fallen. 48.1m adults – 90% of the adult UK population – listened to radio stations each week in the first quarter of 2014 – up 800k on a year ago. Average total weekly listening hours were 1.04bn, so around 21.5 hours per listener. RAJAR reported that 27.1m Brits now listen to radio via digital means – DAB hi-fis, digital TV and/or online. That’s up 4% year-on-year, with digital now accounting for 36.6% of all radio listening. 18% of adults say they listen to radio via a mobile phone or tablet at least once a month – up from 13.1% this time last year – while the percentage rises to 32% for 15-24 year-olds.
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