When it launched last year, the BBC’s Playlister service helped people create playlists from songs recommended and/or played by radio DJs, then export them to Spotify, Deezer and YouTube. Now there’s a fourth digital music service to add to that list: iTunes. From yesterday, people navigating to their Playlister playlist can export to iTunes the last 99 tracks they added, before listening to audio clips and buying any/all of the songs. Most music discovery startups would be banking on getting affiliate fees for this, but since this is public broadcaster the BBC, there’s none of that: “The BBC receives no payment from iTunes for this service,” explains the pop-up message that appears the first time you export songs. The new feature was announced alongside wider improvements to the BBC’s music strategy. Most weren’t specifically digital – new shows, a Ten Pieces classical education initiative for kids, and a new awards – but also promised are more curated playlists on Playlister, and the long-awaited addition of a Radio 1 video channel to the Beeb’s iPlayer service.
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