Vevo could be the next billion-dollar digital music business by valuation, but the emphasis remains very much on the “could” in that sentence.
The music video service’s desire to find either an outright buyer or a major new financial backer is hardly a secret, but with no news after months of rumours, attention is starting to focus on why Vevo might *not* be as appealing to bigger companies at its anticipated $700m-$1bn valuation.
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